Tourist Observatory

Most of the 3,128,456 visitors to the Alhambra in 2006 were between 30 and 60 years old and considered their visit as highly satisfactory.

Survey results

Survey Data and Results of 2008

The Monumental complex of the Alhambra and Generalife has received 3,096,829 visitors during 2008, making it the most visited monument in Spain. This figure includes data from tourism, education and culture activities, and includes visitors to the monument, that have reached 2,176,244, plus guests who have visited the free sites of the outer perimeter, Museum of the Alhambra, and temporary exhibitions.

Moreover, the 75,215 spectators from various cultural activities such as the concerts of the International Festival of Music and Dance of Granada that takes place in the Alhambra (24,095), the show of Poet in New York of Blanca Li (24,480), The Gypsy Ballads of Cristina Hoyos (25,600), the 40 spectators who enjoyed the Damascus Arab Capital of Culture and 1000 spectators who witnessed the concert of Enrique Morente in the Hay Festival of the Alhambra.

The Director of the Board of the Alhambra and Generalife, María del Mar Villafranca Jiménez, has submitted today the report accomplish by the Data Analysis Unit of the autonomic organism of Touristic activities, Education and Culture for 2008, which set again the Monumental complex as the most visited in Spain, ahead of the Prado´s Museum (with 2,759,029 visitors) and the Sacred Family (with 2,731,690 visitors).

Regarding the monthly distribution of visitors to the complex, the report highlights that the day with the largest flow of visitors was on October 10, were 100% of the tickets were sold (8304 tickets) and the least was in December 3 (with 1838 tickets). As for the type of visit, the most demanded, was the General day ticket that is at the top with 87.71%, followed by the Gardens ticket  (8.09%), the Evening ticket (2.68%) and the Touristic Voucher with 1.18%.

As regards to the distribution according to the type of visitors, the report specifies that individuals visitors represented 60.35% of capacity, followed by organized tourism, reflecting 32.81%, and cultural / institutional visits that represents 6.84%.

The cultural landscape of the Alhambra and Generalife has also attracted the interest of tourists. In that respect, the study notes that 215,100 people have visited the perimeter, while the free areas have reached up to 70,020 visitors. Highlight the important presence of Granada’s citizens that during 2008 have chosen the area around the Alhambra for its leisure and entertainment, which amounts up to 106,920 people, representing a growth of 209% regarding 2007.

Residents in the European Union remain the most dominant travellers who visit the Monumental complex of the Alhambra, with a 46.25%, followed by national tourism (34.66%) and other countries (19.09). The same phenomenon recurs when it comes to group visitors, were 58.5% corresponds to Europeans, followed by national tourism with 27.81% and the rest of the world representing 13.69%.

The report from the Tourisctic and Cultural Activity in the Monumental complex of the Alhambra and Generalife devotes a special section to the profile of the visitor. Most tourists who demand the Alhambra as a destination are European, between 30 and 45 years, with university studies and a skilled job. They also leave the monument with a high degree of satisfaction or very high, especially emphasizing the good state of preservation of the complex, cleanliness and the attention received.

Highlighting also the consolidation of the reservation system and advance ticket sales through the dealership Serviticket, which has been used by 62% of visitors, 2% more than 2007 despite the change of dealership.

Survey results